Used by the social networking service, TikTok, for tracking the use of embedded services. Used by Amazon Advertising to register user actions and target content on the website based on ad clicks on a different website. Registers a unique ID that identifies a returning user's device. This information is used in order to optimize the relevance of advertisement on the website. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.Ĭollects information on user behaviour on multiple websites. Presents the user with relevant content and advertisement. Registers the visitor's behavior on social media - can be used to optimize ad-relevance and general targeting. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.Ĭollects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.Ĭontains a unique visitor ID, which allows to track the visitor across multiple websites. Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. Registers statistical data to analyze website traffic for internal analytics This allows the website to find the best variation/edition of the site. This is a tool used to combine or change content on the website. This cookie is used by the website’s operator in context with multi-variate testing. This is used for internal analysis and website optimization. Registers data on visitors' website-behaviour. Used to optimize the website's server efficiency. Used to determine the number of times the cookies have been updated in the visitor's browser. This information will be stored for internal analytics at the website's operator – Internal analytics is used by websites to optimize their domains. This cookie is used to collect information on the visitor. Tracks the visitor across devices and marketing channels. Used to send data to Google Analytics about the visitor's device and behavior. Used by Google Analytics to throttle request rate Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Registers a unique ID that is used to generate statistical data on how the visitor uses the website. This cookie is necessary for GDPR-compliance of the website. Used to detect if the visitor has accepted the marketing category in the cookie banner. Stores the user's cookie consent state for the current domain This is used in context with load balancing, in order to optimize user experience. Registers which server-cluster is serving the visitor. This ensures that the cookie consent box will not be presented again upon re-entry. Used to check if the user's browser supports cookies.ĭetermines whether the visitor has accepted the cookie consent box. Used to ensure website security and fraud detection. Used by GameFly to distribute incoming traffic across multiple servers
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